Microsoft Shows off Bing
Microsoft officially has a new name for its new search engine and it is "Bing". This is the latest installment in Microsoft's efforts to beat Google in the search war game.
The new name and the $80 million in the marketing campaign that goes along with it, will most likely attract new visitors to Microsoft's search engine. The most significant change from Live Search (their previous search engine) is that Bing now organizes search results into categories (images, biography, facts, quotes, videos) just to name a few. Not every search will bring up all these categories. Over time, more searches will get categorized.
With the category feature, Bing also introduces "Web Groups" where it will display the categories on the page and the results under each of those listed. ,By the drill downs that result from clicking on these, more results will get displayed than the norm on search engines.
However, Microsoft is taking a chance in thinking that people will be interested in the Web Groups it has selected. And it should be remembered that Google has its own form of Clustering (another term for grouping). Although not as dynamic as what Bing is promising, but if it catches on, Google will be sure to beef up their tool.
It remains to be seen if Microsoft can rival Google with Bing. And, it is probably no coincidence that Google unveiled Google Wave on the same day as this announcement, but that is for another review.
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